北京京東代運營長尾關鍵詞采集的一些途徑

<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; font-size: 18px;"><span style="margin: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; font-family: "lucida sans unicode", "lucida grande", sans-serif;"><font color="#333333">現在，加入淘寶的賣家越來越多，為了避免同類目產品沖突，賣家都會選擇一些長尾關鍵詞作為標旗，這樣可以巧妙地避開一些大詞，適當減輕自己的競爭壓力。對于小白賣家來說，找長尾詞可能是一件很困難的事兒，下面京東代運營給大家分享下</font>長尾關鍵詞采集的一些途徑<font color="#333333">。</font></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">一、有什么特點？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">1、比較長，往往是2-3個詞的組成，甚至是短語。?</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">2、存在于內容頁面，除了內容頁的標題，還存在于內容中</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">3、搜索量很少，并且不穩定。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">4、長尾關鍵詞帶來的客戶，轉化為網店客戶的概率比目標關鍵詞低。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">從以上幾點來看，長尾關鍵詞是為了流量而來的。因為長尾關鍵詞的競爭力度相對小很多，從長尾出發更容易優化。對于內容較多的電商平臺網站來說，優化長尾是引入流量好的選擇。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">二、采集途徑有哪些？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">1、分析競爭對手網站來獲取長尾關鍵詞</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">分析排在前面的競爭對手網站，觀察他們網站的關鍵詞設置，并對其關鍵詞做相應的擴展。也可以去觀察他們網站上較熱門的產品，看看標題和內容，從中獲取有效的長尾關鍵詞。這個可以通過一些站長工具網進行查詢其長尾，然后進行選擇再有針對性地做優化。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">2、按用戶的搜索習慣來看，將目標關鍵詞進行擴展</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">
</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; list-style: none; -webkit-tap-highlight-color: transparent; color: rgb(51, 51, 51); font-family: "Microsoft YaHei", Arial; font-size: 14px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px;">即圍繞某個目標關鍵詞進行思路擴展，增加一些修飾詞短語。這個長尾關鍵詞的設置技巧，經驗需要慢慢累積才能擴展出更多的詞。<span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; font-size: 18px; text-decoration: line-through;"></span></span></p>